Key difference: Retailer and Reseller are basically sellers. Retailers sell the manufactured product to the end-users, while resellers sell the sold products back to any respective authority in a trade cycle.

Retailer is a 'business or person that sells goods to the consumer, as opposed to a wholesaler or supplier, who normally sells their goods to another business'. They are basically, sellers who are at the end position of any business management system. They are direct representative of the consumers, that is, they help manufacturers to know about the need and requirements of the consumer.

They purchase the products at a competitive prize from the suppliers and market them according to their benefits. A retailer buys small quantity of items from a distributor or a wholesaler in order to gain profit, which would coincide with their business objectives. They are generally shopkeepers, who make the product available to the consumers.

Resellers are generally VAR (Value Added Resellers). It is ‘a company or individual that purchases goods or services with the intention of reselling them rather than consuming or using them’.

The term ‘reseller’ broadly covers many different methods of earning revenue off the back of a product or service which is not owned or manufactured by the respective user. They probably resell the product by changing its appearance into a newer format, to acquire profit. The products are sold back to any respective seeker.

Comparison between Retailer and Reseller:

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