Key Difference: Boosted Posts allow you to quickly boost an already published post to help it reach a wider audience by allowing you to select the audience’s location, age and interest. Facebook Ads are a bit more complex where you have to design a complete ad for your business that you can then publish on Facebook. It offers features such as audience location, age, interest, ad scheduling time, call to action button, multiple image option, etc.

Only if you have been living under a rock, have you not heard about Facebook. It is the biggest social media platform that currently exists, with over billions of profiles on it. And while it was designed with another intention in mind, it has slowly grown into one of the biggest advertisement platforms today. Facebook is one of the best ways to advertise a product or a service, especially for smaller companies.

Facebook offers a number of advertising options that can be modified to suite the unique business needs of each individual business, controlled by Facebook Ad Manager. It also offers assisted help if you are simply a beginner and do not understand working with more advanced options. This is where Facebook Advertising shines and also why it is more popular.

The two most common Facebook advertising options that we come across are Boosted Posts and Facebook Ads. For a lot of people, this can become quite confusing as they can seem similar but they are actually not and they can be used for different reasons. Here are the major differences between Boosted Posts and Facebook Ads.

Boosted Posts can actually be considered as a part of the Facebook Ads, but it does perform a different task when compared. Boosted Posts basically boost the audience reach of a post that has already been published. Have you ever seen a blue ‘Boost Post’ button under your posts, especially your page? Well this button will help boost your already published post, which helps increase your post reach. This allows you to select a few quick options about your target audience including location, age group and interest, before it will show the post in their feed.